One of the benchmarks of a good company is it’s retention of existing customers. These days, when consumers and business owners are bombarded with millions of marketing messages a day, it is more important than ever that we keep ourselves in front of our customers. Customer contact can help you to remain top of mind when your customers go to re-procure or expand your services.
At Purple Cow Websites we have been engaging in two way online media for several years. From Blogging to social media and micro-blogging, Purple Cow Websites has been participating and consulting others on how to effectively implement them.
Purple Cow Websites offers a variety of solutions depending on your needs. Whether with print, e-newsletter, or social networking we can help you choose, implement, and even manage any or all of these campaigns. Here are examples of our partners and services that we offer:
- Constant Contact Partner
Constant Contact is the leading provider of e-newsletters. While other competing products exist, we have not found a product that provides the flexibly of design as well as the tracking tools that make Constant Contact such a great value. With our partnership with Constant Contact, you can manage your own campaign or we can compose and manage your campaign.
- Blogging
A blog is a great forum for communication. It is a two way medium that invites interaction and helps to make your website a useful base of information regarding your products and services. Blogging is a great way to provide a regular stream of current information regarding recent developments in your industry or organization. Purple Cow Websites can help you with a variety of deployment strategies when considering a blog. There are a number of benefits depending on your objectives to hosting your blog on your own website, or blogging on a service such as Wordpress or Blogger and feeding content to your primary site. Either way, Purple Cow Websites can help you to develop a blog in your own style that connects you to your existing and potential customers.
- Social Networking
Social Networking is one of the most recent avenues for online marketing to develop into a viable and effective tool for most businesses. It also has a variety of other benefits that if used effectively can increase retention, expand your customer base, and drive direct sales.
